Push Notification Explorer

Marketing push performance

Every push notification sent on Novel, with the revenue attributed in the 24 hours after send. Native store currency is shown alongside its USD-converted equivalent — all charts, KPIs, and rankings use USD so brands are comparable.

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— brands

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Bandit Running and The Meatery use custom 1:1 API integrations that send one transactional push per customer, inflating volume without representing marketing campaigns. Hidden by default — toggle in filters to include.

Brand

Date range

Hide custom-API brands (Bandit, Meatery) Exclude $0 revenue pushes Include location pushes

Pushes sent

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24h revenue

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attributed

Avg / push

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mean

Median / push

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p50

Top push

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Brands sending

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Activity over time

Pushes sent and revenue attributed.

When pushes perform

Average 24h revenue per push, by day & local hour.

Brand leaderboard

Click a brand to drill in. Sort by any column.

Brand	# Pushes	Total 24h rev	Avg / push	Median	Best push	% $0	Last sent

Top performing pushes

Highest 24h revenue in the current filter.

Revenue distribution

Pushes grouped by 24h revenue bucket.

All pushes

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Sent	Brand	Type	Header & body	24h revenue

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